Manufacturer of sports floor cleaning equipment that helps customers reduce their maintenance time and costs by offering a more effective, environmentally safe cleaning alternative.
Brought in to help company better position itself for growth in existing market while also trying to expand into newer markets.
Developed new Business Plan providing new mission statement and corporate positioning. Short-term and long-term goals offered dated milestones to be attained. Researched and developed new markets and how to position existing product for seasonal effects.
Created duel level distributor program to better select committed partners to better position and sell product, thus offering added value and support for existing sales partners. Researched and developed business partnership opportunities with higher profile companies in markets product is utilized (i.e. flooring manufacturers, installers and maintenance providers).
Created an advertising campaign designed to promote new product image geared towards each individual target market and ultimate benefit of product use. Re-evaluated companies advertising plan and budget and created a schedule based on editorial content and each market's purchasing habits.
PRODUCT INFORMATION GUIDE:
Designed a compact and all-inclusive product packet to upgrade product image and attract large distributors and potential corporate partners to product and brand.
Created tri-fold version of product information guide for easy distribution for customers at events, clinics, and trade shows. Provided to distributors along with branded brochure holder for countertop display.
Redesigned company website to incorporate new brand image and new market strategies. Segmented product information. Created maintenance section for promoting better use of product. Developed e-store for ease of ordering. Utilized flash photography of images to create excitement and awareness. Linked to YouTube video for instructional information.
Refocused direct mail postcards to e-blasts direct to purchasing decision makers. Created several e-blasts that directed potential customers to corporate website for immediate ordering and discounts.
Highlighted existing product by setting up and producing clean, clear photographs. Focused on product results with after-use images.
Designed retractable banners to highlight product uses and results. "Clean You Can See" focused on Basketball and Gym Floors while "Clean You Can Trust" introduced benefits to new Wrestling market. Produced informational seminar to provide product benefits, operation instructions, and maintenance and care tips. Represented company at selected industry events.
Composed and distributed press releases on company activities, new products, events, and programs to national, regional, and industry media representatives. Tied in with company advertising campaign and publications editorial content for that issue.
Created and managed social media posts and presence.