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The largest Japanese lubricant manufacturer, Idemitsu Kosan Co., Ltd. has supplied Japan's lubricant needs since 1911 and OEM's in the United States for over 20 years.


To reposition automotive oil line, designed six racing inspired metallic labels, each individualized to the type of oil and usage. Specific images were used to easily identify rotary engines, piston driven engines, transmission gears, and premix varieties. Differing colors were used to help segment and identify oil weights.

Vantage Strategic Marketing
7755 Center Avenue, Suite 1100 Huntington Beach, CA 92647
Phone 714.372.2260 / Fax 714.372.2661