Kal-Gard
One of the most famous names in motorcycling, known for the most advanced formulations and products, and well respected as one of the leaders in oils, lubricants, and cleaners.
BRANDED POP DISPLAY:
Customized a four-shelf display rack to accommodate a specifically requested amount of product at exacting height requirements. Incorporation of the company's colors enhanced brand and visual appeal. A two-sided die cut "Pit Board" header card was used to enhance companies racing image while offering better sight lines and full range of recognition. Each shelf was branded with a silk-screened logo. No tools necessary for easy assembly at retail outlets.
PUBLIC RELATIONS:
Wrote and distributed press releases on new product introductions, events, and company news to industry media outlets, as well as, national and international media representatives.