Pro Armor

Provides ATV parts and ATV accessories for Honda, Yamaha, Suzuki, Kawasaki, KTM and Can-Am, as well as, hundreds of UTV accessories for Yamaha Rhino, Polaris RZR and Ranger, Teryx and Mule.

EVENT SUPPORT:

Brought in to help develop marketing strategy and sales approach for annual Powersports Dealer Expo. Developed Sales Program to offer an incentive to order at event, created a looped video presentation to create excitement at display booth, designed and directed spokesmodel handout material, created e-blast campaign to create pre-event buzz and follow through at event, and composed and distributed Press Releases for industry magazines and daily event newsletter inclusion.

SALES PROGRAM:

Developed Dealership Stimulus Sales Program designed to offer substantial discounts, deferred payment, and shipping options based on participation levels. Developed packaged product offerings for ease of ordering and moving of inventory.

VIDEO PRESENTATION:

Created looped video presentation to play at booth that reinforced company image while providing information on new products and sales program.

COLLATERAL MATERIAL:

Involved company spokesmodel to circulate throughout event to create buzz and direct attendees to booth through special incentive giveaway.

E-BLASTS:

Created several pre and post-event e-blasts that invited dealers to visit display booth and subsequently thanked those for their interest while extending an offer to continue to support ordering and discounts.

PUBLIC RELATIONS:

Composed and distributed press releases on company’s event participation, new product releases, upcoming events, sales programs, and dealership opportunities. Secured placement in industry publications, event daily newspaper, and event attendee website.